SB446, s. 29 25Section 29. 77.51 (3c) of the statutes is created to read:
SB446,13,3
177.51 (3c) "Detailed telecommunications billing service" means an ancillary
2service that separately indicates information pertaining to individual calls on a
3customer's billing statement.
SB446, s. 30 4Section 30. 77.51 (3n) of the statutes is created to read:
SB446,13,65 77.51 (3n) "Dietary supplement" means a product, other than tobacco, that is
6intended to supplement a person's diet, if all of the following apply:
SB446,13,87 (a) The product contains any of the following ingredients or any combination
8of any of the following ingredients:
SB446,13,99 1. A vitamin.
SB446,13,1010 2. A mineral.
SB446,13,1111 3. An herb or other botanical.
SB446,13,1212 4. An amino acid.
SB446,13,1413 5. A dietary substance that is intended for human consumption to supplement
14the diet by increasing total dietary intake.
SB446,13,1515 6. A concentrate, metabolite, constituent, or extract.
SB446,13,1916 (b) The product is intended for ingestion in tablet, capsule, powder, soft-gel,
17gel-cap, or liquid form, or, if not intended for ingestion in such forms, is not
18represented as conventional food and is not represented for use as the sole item of
19a meal or diet.
SB446,13,2120 (c) The product is required to be labeled as a dietary supplement as required
21under 21 CFR 101.36.
SB446, s. 31 22Section 31. 77.51 (3pd) of the statutes is created to read:
SB446,14,823 77.51 (3pd) "Direct mail" means printed material that is delivered by the U.S.
24postal service or other delivery service to a mass audience or to addressees on a
25mailing list provided by or at the direction of the purchaser of the printed material,

1if the cost of the printed material or any tangible personal property or items or
2property under s. 77.52 (1) (b) or (c) included with the printed material is not billed
3directly to the recipients of the printed material. "Direct mail" includes any tangible
4personal property or items or property under s. 77.52 (1) (b) or (c) provided directly
5or indirectly by the purchaser of the printed material to the seller of the printed
6material for inclusion in any package containing the printed material, including
7billing invoices, return envelopes, and additional marketing materials. "Direct mail"
8does not include multiple items of printed material delivered to a single address.
SB446, s. 32 9Section 32. 77.51 (3pe) of the statutes is created to read:
SB446,14,1110 77.51 (3pe) "Directory assistance" means an ancillary service that provides
11telephone numbers or addresses.
SB446, s. 33 12Section 33. 77.51 (3pf) of the statutes is created to read:
SB446,14,1413 77.51 (3pf) "Distinct and identifiable product" does not include any of the
14following:
SB446,14,1715 (a) Packaging, including containers, boxes, sacks, bags, bottles, and envelopes;
16and other materials, including wrapping, labels, tags, and instruction guides; that
17accompany, and are incidental or immaterial to, the retail sale of any product.
SB446,14,2118 (b) A product that is provided free of charge to the consumer in conjunction with
19the purchase of another product, if the sales price of the other product does not vary
20depending on whether the product provided free of charge is included in the
21transaction.
SB446,14,2222 (c) Any items specified under sub. (12m) (a) or (15b) (a).
SB446, s. 34 23Section 34. 77.51 (3pj) of the statutes is created to read:
SB446,15,3
177.51 (3pj) "Drug" means a compound, substance, or preparation, or any
2component of them, other than food and food ingredients, dietary supplements, or
3alcoholic beverages, to which any of the following applies:
SB446,15,64 (a) It is listed in the United States Pharmacopoeia, Homeopathic
5Pharmacopoeia of the United States, or National Formulary, or any supplement to
6any of them.
SB446,15,87 (b) It is intended for use in diagnosing, curing, mitigating, treating, or
8preventing a disease.
SB446,15,99 (c) It is intended to affect a function or structure of the body.
SB446, s. 35 10Section 35. 77.51 (3pm) of the statutes is created to read:
SB446,15,1611 77.51 (3pm) "Durable medical equipment" means equipment, including the
12repair parts and replacement parts for the equipment that is primarily and
13customarily used for a medical purpose related to a person; that can withstand
14repeated use; that is not generally useful to a person who is not ill or injured; and that
15is not placed in or worn on the body. "Durable medical equipment" does not include
16mobility-enhancing equipment.
SB446, s. 36 17Section 36. 77.51 (3pn) of the statutes is created to read:
SB446,15,2118 77.51 (3pn) "Eight hundred service" means a telecommunications service that
19allows a caller to dial a toll-free number without incurring a charge for the call and
20is marketed under "800," "855," "866," "877," or "888" toll-free calling, or any other
21number designated as toll-free by the federal communications commission.
SB446, s. 37 22Section 37. 77.51 (3po) of the statutes is created to read:
SB446,15,2423 77.51 (3po) "Electronic" means relating to technology having electrical, digital,
24magnetic, wireless, optical, electromagnetic, or similar capabilities.
SB446, s. 38 25Section 38. 77.51 (3rm) of the statutes is created to read:
SB446,16,2
177.51 (3rm) "Fixed wireless service" means a telecommunications service that
2provides radio communication between fixed points.
SB446, s. 39 3Section 39. 77.51 (3t) of the statutes is created to read:
SB446,16,74 77.51 (3t) "Food and food ingredient" means a substance in liquid,
5concentrated, solid, frozen, dried, or dehydrated form, that is sold for ingestion, or
6for chewing, by humans and that is ingested or chewed for its taste or nutritional
7value. "Food and food ingredient" does not include alcoholic beverages or tobacco.
SB446, s. 40 8Section 40. 77.51 (4) of the statutes, as affected by 2007 Wisconsin Acts 11 and
920, is repealed.
SB446, s. 41 10Section 41. 77.51 (5) of the statutes is amended to read:
SB446,16,1811 77.51 (5) For purposes of subs. (13) (e) and (f) and (14) (L) (15a) and s. 77.52
12(2m), "incidental" means depending upon or appertaining to something else as
13primary; something necessary, appertaining to, or depending upon another which is
14termed the principal; something incidental to the main purpose of the service.
15Tangible personal property or items or property under s. 77.52 (1) (b) or (c)
16transferred by a service provider is incidental to the service if the purchaser's main
17purpose or objective is to obtain the service rather than the property or items, even
18though the property or items may be necessary or essential to providing the service.
SB446, s. 42 19Section 42. 77.51 (5d) of the statutes is created to read:
SB446,16,2420 77.51 (5d) "International telecommunications services" means
21telecommunications services that originate or terminate in the United States,
22including the District of Columbia and any U.S. territory or possession and originate
23or terminate outside of the United States, including the District of Columbia and any
24U.S. territory or possession.
SB446, s. 43 25Section 43. 77.51 (5n) of the statutes is created to read:
SB446,17,3
177.51 (5n) "Interstate telecommunications services" means
2telecommunications services that originate in one state or U.S. territory or
3possession and terminate in a different state or U.S. territory or possession.
SB446, s. 44 4Section 44. 77.51 (5r) of the statutes is created to read:
SB446,17,75 77.51 (5r) "Intrastate telecommunications services" means
6telecommunications services that originate in one state or U.S. territory or
7possession and terminate in the same state or U.S. territory or possession.
SB446, s. 45 8Section 45. 77.51 (6m) of the statutes is renumbered 77.51 (5m).
SB446, s. 46 9Section 46. 77.51 (7) of the statutes is repealed and recreated to read:
SB446,17,1210 77.51 (7) (a) "Lease or rental" means any transfer of possession or control of
11tangible personal property for a fixed or indeterminate term and for consideration
12and includes:
SB446,17,1313 1. A transfer that includes future options to purchase or extend.
SB446,17,1714 2. Agreements related to the transfer of possession or control of motor vehicles
15or trailers, if the amount of any consideration may be increased or decreased by
16reference to the amount realized on the sale or other disposition of such motor
17vehicles or trailers, consistent with section 7701 (h) (1) of the Internal Revenue Code.
SB446,17,1818 (b) "Lease or rental" does not include any of the following:
SB446,17,2219 1. A transfer of possession or control of tangible personal property under a
20security agreement or deferred payment plan, if such agreement or plan requires
21transferring title to the tangible personal property after making all required
22payments.
SB446,18,223 2. A transfer of possession or control of tangible personal property under any
24agreement that requires transferring title to the tangible personal property after

1making all required payments and after paying an option price that does not exceed
2the greater of $100 or 1 percent of the total amount of the required payments.
SB446,18,63 3. Providing tangible personal property along with an operator, if the operator
4is necessary for the tangible personal property to perform in the manner for which
5it is designed and if the operator does more than maintain, inspect, or set up the
6tangible personal property.
SB446,18,107 (c) 1. Transfers described under par. (a) are considered a lease or rental,
8regardless of whether such transfer is considered a lease or rental under generally
9accepted accounting principles, or any provision of federal or local law, or any other
10provision of state law.
SB446,18,1411 2. Transfers described under par. (b) are not considered a lease or rental,
12regardless of whether such transfer is considered a lease or rental under generally
13accepted accounting principles, or any provision of federal or local law, or any other
14provision of state law.
SB446, s. 47 15Section 47. 77.51 (7g) of the statutes is created to read:
SB446,18,1716 77.51 (7g) "Load-and-leave" means delivery to a purchaser by using a tangible
17storage media that is not physically transferred to the purchaser.
SB446, s. 48 18Section 48. 77.51 (7k) of the statutes is created to read:
SB446,18,2319 77.51 (7k) "Mobile wireless service" means a telecommunications service for
20which the origination or termination points of the service's transmission,
21conveyance, or routing are not fixed, regardless of the technology used to transmit,
22convey, or route the service. "Mobile wireless service" includes a telecommunications
23service provided by a commercial mobile radio service provider.
SB446, s. 49 24Section 49. 77.51 (7m) of the statutes is created to read:
SB446,19,8
177.51 (7m) "Mobility-enhancing equipment" means equipment, including the
2repair parts and replacement parts for the equipment, that is primarily and
3customarily used to provide or increase the ability of a person to move from one place
4to another; that may be used in a home or motor vehicle; and that is generally not
5used by a person who has normal mobility. "Mobility-enhancing equipment" does
6not include a motor vehicle or any equipment on a motor vehicle that is generally
7provided by a motor vehicle manufacturer. "Mobility-enhancing equipment" does
8not include durable medical equipment.
SB446, s. 50 9Section 50. 77.51 (8m) of the statutes is created to read:
SB446,19,1710 77.51 (8m) "Nine hundred service" means an inbound toll telecommunications
11service purchased by a subscriber that allows the subscriber's customers to call the
12subscriber's prerecorded announcement or live service. "Nine hundred service" does
13not include any charge for collection services provided by the seller of the
14telecommunications services to the subscriber or for any product or service the
15subscriber sells to the subscriber's customers. A "nine hundred service" is
16designated with the "900" number or any other number designated by the federal
17communications commission.
SB446, s. 51 18Section 51. 77.51 (9) (a) of the statutes is amended to read:
SB446,20,419 77.51 (9) (a) Isolated and sporadic sales of tangible personal property, items or
20property under s. 77.52 (1) (b) or (c),
or taxable services where the infrequency, in
21relation to the other circumstances, including the sales price and the gross profit,
22support the inference that the seller is not pursuing a vocation, occupation or
23business or a partial vocation or occupation or part-time business as a vendor of
24personal property, items or property under s. 77.52 (1) (b) or (c), or taxable services.
25No sale of any tangible personal property, items or property under s. 77.52 (1) (b) or

1(c),
or taxable service may be deemed an occasional sale if at the time of such sale the
2seller holds or is required to hold a seller's permit, except that this provision does not
3apply to an organization required to hold a seller's permit solely for the purpose of
4conducting bingo games and except as provided in par. (am).
SB446, s. 52 5Section 52. 77.51 (9) (am) of the statutes is amended to read:
SB446,20,116 77.51 (9) (am) The sale of personal property, other than inventory held for sale,
7previously used by a seller to conduct its trade or business at a location after that
8person has ceased actively operating in the regular course of business as a seller of
9tangible personal property, items or property under s. 77.52 (1) (b) or (c), or taxable
10services at that location, even though the seller holds a seller's permit for one or more
11other locations.
SB446, s. 53 12Section 53. 77.51 (9p) of the statutes is created to read:
SB446,20,1713 77.51 (9p) "One nonitemized price" does not include a price that is separately
14identified by product on a binding sales document, or other sales-related document,
15that is made available to the customer in paper or electronic form, including an
16invoice, a bill of sale, a receipt, a contract, a service agreement, a lease agreement,
17a periodic notice of rates and services, a rate card, or a price list.
SB446, s. 54 18Section 54. 77.51 (9s) of the statutes is created to read:
SB446,20,2019 77.51 (9s) "Paging service" means a telecommunications service that transmits
20coded radio signals to activate specific pagers and may include messages or sounds.
SB446, s. 55 21Section 55. 77.51 (10) of the statutes is amended to read:
SB446,21,522 77.51 (10) "Person" includes any natural person, firm, partnership, limited
23liability company, joint venture, joint stock company, association, public or private
24corporation, the United States, the state, including any unit or division of the state,
25any county, city, village, town, municipal utility, municipal power district or other

1governmental unit, cooperative, unincorporated cooperative association, estate,
2trust, receiver, personal representative, any other fiduciary, any other legal entity,
3and any representative appointed by order of any court or otherwise acting on behalf
4of others. "Person" also includes the owner of a single-owner entity that is
5disregarded as a separate entity under ch. 71.
SB446, s. 56 6Section 56. 77.51 (10d) of the statutes is created to read:
SB446,21,117 77.51 (10d) "Prepaid calling service" means the right to exclusively access
8telecommunications services, if that right is paid for in advance of providing such
9services, requires using an access number or authorization code to originate calls,
10and is sold in predetermined units or dollars that decrease with use in a known
11amount.
SB446, s. 57 12Section 57. 77.51 (10f) of the statutes is created to read:
SB446,21,1813 77.51 (10f) "Prepaid wireless calling service" means a telecommunications
14service that provides the right to utilize mobile wireless service as well as other
15nontelecommunications services, including the download of digital products
16delivered electronically, content, and ancillary services, and that is paid for prior to
17use and sold in predetermined dollar units whereby the number of units declines
18with use in a known amount.
SB446, s. 58 19Section 58. 77.51 (10m) of the statutes is created to read:
SB446,21,2020 77.51 (10m) (a) "Prepared food" means:
SB446,21,2121 1. Food and food ingredients sold in a heated state.
SB446,21,2322 2. Food and food ingredients heated by the retailer, except as provided in par.
23(b).
SB446,22,324 3. Food and food ingredients sold with eating utensils that are provided by the
25retailer of the food and food ingredients, including plates, knives, forks, spoons,

1glasses, cups, napkins, or straws. In this subdivision, "plate" does not include a
2container or packaging used to transport food and food ingredients. For purposes of
3this subdivision, a retailer provides utensils if any of the following applies:
SB446,22,74 a. The utensils are available to purchasers and the retailer's sales of prepared
5food under subds. 1. and 2., soft drinks, and alcoholic beverages at an establishment
6are more than 75 percent of the retailer's total sales at that establishment, as
7determined under par. (c).
SB446,22,118 b. For retailers not described under subd. 3. a., the retailer's customary practice
9is to physically give or hand the utensils to the purchaser, not including plates,
10glasses, or cups that are necessary for the purchaser to receive the food and food
11ingredients and that the retailer makes available to the purchaser.
SB446,22,1312 4. Except as provided in par. (b), 2 or more food ingredients mixed or combined
13by a retailer for sale as a single item.
SB446,22,1414 (b) "Prepared food" does not include:
SB446,22,1915 1. For purposes of par. (a) 2. and 4., 2 or more food ingredients mixed or
16combined by a retailer for sale as a single item, if the retailer's primary classification
17in the 2002 North American Industry Classification System, published by the federal
18office of management and budget, is manufacturing under subsector 311, not
19including bakeries and tortilla manufacturing under industry group number 3118.
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